Joshua Singler



It’s been a very exploratory week. Playing with video production/prototyping is always fun for me. I started with a fairly complex and literal concept for my video prototype. This concept involved black and white Polaroid images of neon signs along Granville being placed in front of the frame then they would be pulled away to reveal the live and colourful neon sign. The concept, although it was clear in my head, was rather difficult to replicate on camera. I tried some different iterations and experiments to try to get the video how I was envisioning it in my head, but with no prevail. I continued my evening with Nandita which included going to a concert and getting to dance out some of those nerves. It wasn’t until later on a couple days when I figured out my new angle.

In my first concept, I was working around the idea of framing. What is held within a frame? What stands outside of the frame? Why do we choose to frame things? What attitude/presence does a frame present for a subject? By choosing the black and white Polaroids I chose a very literal and direct representation of a frame and I feel like it was an easy out I feel. It didn’t dive very deep into the topic until I came up with my next concept. I decided to overlay 4 different sound bites that I took while out on Granville on that past Friday night. The hustle and bustle of concert-goers, drunk bar patrons, tourists, friends. It was alive, loud, and unapologetic. A couple of days later I had a very different experience, where I decided to capture video instead. Taking video at Kitsilano Beach at sunset. Waves quiet, rhythmic, and melodic, birds flying silently, a setting that’s completely calming to me. Juxtaposing the sounds from Friday night on Granville with the visuals from the quiet Monday evening on Kitsilano Beach created an interesting framing/circumstance and experience. 

I had classmates who told me they thought it sounded like you were at the beach listening to headphones, some people said it sounded like you were underwater. Hearing the reactions from the way I decided to frame my visual with sound was interesting and informative. The variety of different opinions gave me the insight that I can’t be in complete control of my audience, something I often wish for. I find that I often spend time trying to craft the perfect experience that I forget that not everybody is going to move through it at the same pace, with the same reactions and feelings that I have. This week’s action was a great insight into gauging reaction. 

Below are some other examples of other video editing that I’ve made for my own travels as well as celebrating my relationships some close individuals who are extremely special to me. Similar to other aspects of my practice, I enjoy playing between analog and digital technologies in video editing. I use overlays, film grains, amongst other visual techniques, and pair them with audio, titling and visual queues to emulate an analogue aesthetic. I don’t have much of a background in film so this remains a side venture that I like to use as an escape from my usual design practice.

Joshua Singler